This initiative aims to design and install a visually striking and creative wayfinding sign at Station Pier, Port Melbourne. The goal is to welcome cruise passengers, celebrate the rich cultural heritage of the City of Port Phillip, and stimulate local economic growth by encouraging exploration of the area’s attractions.
Key Project Highlights:
- Showcase local attractions, cultural heritage, and natural beauty.
- Incorporate innovative, sustainable, and interactive design elements.
- Align with the area’s maritime history and community diversity.
The total project budget is $100,000 (ex GST), and expressions of interest are due by 27 December 2024.
Please refer to the attached document for detailed project specifications, submission requirements, and selection criteria.
Brief
Rather than a traditional wayfinding sign, we are seeking signage that aims to creatively
capture the many iconic attractions and places to explore throughout the City of Port Phillip
and the reasons for visiting. These may include:
• Food and beverage precincts. Including Bay Street in Port Melbourne, South
Melbourne Market, Acland and Fitzroy Streets in St Kilda
• Retail precincts such as Bay Street, South Melbourne Market
• Family Friendly destinations such as Luna Park, St Kilda Beach
• Creative and Cultural destinations such as galleries, theatres and live music venues
In conjunction with this, the signage should also strive to stand as a prominent and iconic
visual gateway to Port Melbourne, Melbourne and Victoria.
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Other themes that may be considered where appropriate could include:
Local History and Heritage:
– Incorporate elements that reflect the rich maritime history of Port Melbourne.
– Use historical landmarks as design motifs.
Natural Beauty:
– Draw inspiration from the scenic coastal views, beaches, and parks in the area.
– Use colours and shapes that evoke the sea, sky, and natural landscapes.
Cultural Diversity:
– Reflect the multicultural community of the City of Port Phillip through diverse artistic
styles and symbols.
Local Art and Artists:
– Collaborate with local artists to incorporate their unique styles and perspectives.
– Feature artwork that celebrates the creativity and talent within the community.
Environmental Sustainability:
– Consider eco-friendly materials and sustainable design practices.
– Incorporate elements that promote environmental awareness and conservation.
Interactive Elements:
– Use innovative materials and technology, such as LED lighting or interactive
displays.
– Include features that engage visitors with information about local attractions.
– Consider augmented reality (AR) elements that bring the sign to life in unique ways
Project delivery
All elements must adhere to the following specifications:
• Be heavy enough to not be movable by two adults
• Be easy to clean
• Respond to the public realm context in form and colour
• Be durable enough to remain in place permanently.
• Must be able to withstand Melbourne’s unpredictable weather such as wind,
temperature changes, heat, hail, salt corrosion.
• Be resistant to vandalism including fire
• Meet all necessary Australian Standards for safety and accessibility
• Ensure no obstructions or impediments to pedestrian, bicycle or vehicle traffic
Work on the site location will need to be completed during business hours. It is the
applicant’s duty to maintain a safe working environment and immediately report to City of
Port Phillip any issues that may arise on site.
When working on the site, contractors must provide protection to the adjacent property,
lights, trees, kerbs and paving if required. Any damage made must be fixed and reported
to the Council immediately. A risk assessment and work safety statement must be
supplied to Council.
The applicants will be responsible for:
• Design and fabrication of the signage
• All costs associated with the signage installation
• Attending meetings as required and working with Council to develop the signage
concept and installation schedule within Council’s timelines.
• Working with Council to ensure the signage is appropriate for the site
• Delivery of the signage as mutually agreed with Council and relevant stakeholders
• Providing a maintenance schedule if required.
• Participation in media calls, interviews and publicity if requested
• Public Liability Insurance to cover $20,000,000 (insurance will be covered by
Auspicious Arts
Council will be responsible for:
• Maintenance of the work after 6 months
• Project management
• Permits where required
Budget
The maximum budget for the project is $100,000 (ex GST).
This budget will need to cover all costs associated with the project and the winning
applicant’s scope of work, including, but not limited to:
• investigations
• meetings
• reporting
• engineering
• equipment
• materials
• transport
• delivery fees
• maintenance of defects to the
structure for up to 6 months
• risk assessment
• insurances
• design
• fabrication
• installation
• traffic management plan if
required
Additional claims for disbursements will not be accepted. The contractor should prepare,
as part of their quotation submission, a project budget showing how the fee has been
derived. The submission must also clearly articulate any assumptions and exclusions.
Project timelines
27 December 2024 Expressions of interest due date
January 2025 Successful applicants notified *
March – June 2025 Installation *
*Please note, timelines are subject to change
