Backstage access online hailed as a great success

The use of online streaming to allow viewers rare backstage glimpses is a valuable tool in growing audiences.
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Artists of The Australian Ballet in Etudes. Photo Georges Antoni. Make-up by Napoleon Perdis. 

A global audience last week tuned in to watch a unique live stream from the rehearsal rooms of The Australian Ballet, Bolshoi Ballet, The Royal Ballet, The National Ballet of Canada and San Francisco Ballet.

World Ballet Day on Wednesday 1 October saw audiences connecting across social media channels in unprecedented numbers. Across the five companies’ YouTube channels, a total of 195,430 live plays were recorded over the initial 20 hours; these figures are expected to increase exponentially as viewers continue to watch the footage over the coming days.

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Richard Watts OAM is ArtsHub's National Performing Arts Editor; he also presents the weekly program SmartArts on Three Triple R FM. Richard is a life member of the Melbourne Queer Film Festival, a Melbourne Fringe Festival Living Legend, and was awarded the Sidney Myer Performing Arts Awards' Facilitator's Prize in 2020. In 2021 he received a Lifetime Achievement Award from the Green Room Awards Association. Most recently, Richard received a Medal of the Order of Australia (OAM) in June 2024. Follow him on Twitter: @richardthewatts