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Why ticket sales are declining

Oversupply, increased price sensitivity or maybe they just don’t like the program? Audience research casts a new light on a worrying trend.
21 Nov 2013 12:00
Deborah Stone
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Image: Daredevil Nik Wallenda photographed by Dave Pape. 

Performing arts ticket sales are in decline with 56% of regular attendees and 36% of occasional ticket buyers reporting they go to performing arts less often than they did five years ago.

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