Where do the creative industries actually get their money?

The latest A New Approach (ANA) report aims to dispel the myth that Australian creative industries mainly rely on government assistance.

‘Cultural and creative industries earned 87% of their income – the largest proportion – from sales and services,’ reveals the latest findings in A New Approach’s (ANA) report ‘To Scale: Mapping Financial Inflows in Australian Arts, Culture and Creativity‘.

This statistic may be surprising to many. After all, there is so much talk on the alarming decline of government funding to the art and creative sectors, as well as the dire need to increase government support. In 2022, Australia ranked 23 out of 34 countries in cultural expenditure across the OECD (Organisation for Economic Co-operation and Development).

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Celina Lei is ArtsHub's Content Manager. She has previously worked across global art hubs in Beijing, Hong Kong and New York in both the commercial art sector and art criticism. She took part in drafting NAVA’s revised Code of Practice - Art Fairs and was the project manager of ArtsHub’s diverse writers initiative, Amplify Collective. Celina is based in Naarm/Melbourne. Instagram @lleizy_