Understanding your audience

We are finally getting good research on the arts; how can you use it to develop your audience?
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The Australia Council for the Arts released new research in May that showed 95 per cent of Australians had engaged with the arts over the past 12 months. ‘The report provides tangible evidence that the arts are an intrinsically important part of Australian life,’ said CEO Tony Grybowski.

In the wake of this report, SAMAG – the series of seminars for arts professionals – decided to unpack questions around that research: How can we use data? How do we collect it? And, most importantly, how can we better develop our audience through such research?

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Gina Fairley is ArtsHub's Senior Contributor, after 12 years in the role as National Visual Arts Editor. She has worked for extended periods in America and Southeast Asia, as gallerist, arts administrator and regional contributing editor for a number of magazines, including Hong Kong based Asian Art News and World Sculpture News. She is an Art Tour leader for the AGNSW Members, and lectures regularly on the state of the arts. She is based in Mittagong, regional NSW. Instagram: fairleygina