Image: Berlin art-parasites
While the media landscape is peppered with announcements about print magazine closures, many writers are mourning the loss of opportunities in this space. At the same time, however, we’re also observing a rise in branded journalism opportunities with an increasing number of corporations adding “publishing” to their core activities.
Branded journalism is an emerging medium of communication used by businesses, large and small, to tell stories about their business, their customers and industry. However, unlike old-school marketing messages, these stories rely heavily on traditional principles of journalism. They are short on “sales pitch” and heavy on storytelling. It would not be surprising to find some of these stories in regular mainstream newspapers or magazines.
