Art prizes are only as successful as the artists who enter them, but how do you ensure the right artists actually see your call-out? The answer: go where the artists already are. That’s where ArtsHub‘s Art Opportunities Guide comes in…
The best advice for prize organisers who would like to target their messages, loudly and clearly, to artists and others in the creative sector, is to be like a shark – laser focused, eyes on the target and swimming (not sleeping) with the fishes. But not eating them either, we hasten to add.
And any artistic fish worth its salt (and lemon) swims in the hub.
The stats don’t lie
Every week, ArtsHub publishes our Opportunities and Awards column. It’s long been one of our most popular and widely read articles, with nearly 50,000 views a month. Added to that, the monthly subscribers for our Artists’ Opportunities and Events Newsletters number just shy of 38,000 people. And guess what they’re most interested in looking at? Art prizes… unsurprisingly.
It’s a no-brainer really. Who doesn’t want to win a prize for their practice and, equally, who doesn’t want to know where what prizes are currently up for grabs? Especially in today’s cost of living crisis, when many artists need all the help they can get – whether that’s via financial assistance courtesy of art prizes that are able to offer monetary rewards, or simply via the increased recognition and word of mouth that comes with being named a winner of one such prize.
Want to ensure your prize is seen by the right artists? Book a spot in the upcoming Art Opportunities Guide and get in front of tens of thousands of engaged artists actively seeking opportunities. Email us now to secure your placement.
Because artists can only enter the prizes they know about, and one of the best, most established and most reliable ways of learning about the ever-increasing range of prizes on offer is via ArtsHub. The figures tell the story…
The top three categories for artists’ opportunities on ArtsHub by average views are:
1. Art Prizes and Competitions
2. Grants and Funding
3. Professional development (Residencies, scholarships, mentorships)
And of our regular stand-alone guides and editions, our Art Opportunities Guide is by far the most clicked on. ArtsHub offers a captive and primed audience of artists and arts workers. Added to that, art prizes that are booked into the Art Opportunities Guide perform 30% better on average than art opportunities booked for stand-alone campaigns. So it really is a great value proposition.
If you don’t believe us…
Here are a couple of responses from previous Art Prize Guide partners.
“Thank you for your EXCELLENT work! The ArtsHub partnership has really been the HIGHLIGHT of our publicity campaign and entries are tracking well. I really appreciated the article of Richard [Watts] with his light touches and solid core message and your team is always so present, so available, so quick in understanding our needs,” Elio Gatti, Arts and Cultural Development Officer, Hornsby Shire Council.
Pardon us while we blush, but here’s another one:
“Each year we hold an Art Prize and, in the past, we have used several websites to attract artists to submit their work for the Prize/Exhibition. Last year, our ArtsHub advertisement attracted the most art submissions (significantly more than other websites) and that prompted us this year to choose ArtsHub as one of two websites for our 2024 ads,” Sue McCarthy, Deputy Principal of St Kevin’s College.
Get in touch, details below
It’s not about cutting through the clutter of irrelevant messaging to get to your target audience. They’re already here. Swimming happily around in the ArtsHub ocean. To make sure they know what prizes are on your horizon, be like that shark and dive on in.
Email us now at advertise@artshub.com.au with the subject line, Art Opportunities Guide enquiry, to secure your placement in ArtsHub’s most-read Art Opportunities Guide. Once spots are gone, they’re gone!
Booking and content deadline: Wednesday 12 February 2025
Publication date: Wednesday 19 February 2025
