The tide is almost certainly turning against social media. The US is in a lengthy saga with TikTok, with no clear end. In 2024, Facebook’s active user count showed no growth for the first time in its history. In the face of enormous evidence that social media is detrimental to adolescent mental health, the Australian government officially banned many platforms for those under sixteen.
So does this mean we are past the point where social media almost entirely drives arts marketing?
