Die-hard sneakerheads are probably not surprised to find famous kicks netting millions at auctions or entire museums dedicated to a footwear with humble beginnings, though the global phenomenon of sneaker culture may be unfamiliar to others. It does, however, have a deep and rich history closely linked with sport, music, dance and fashion, as well as commerce.
Recently unveiled at HOTA (Home of the Arts) on the Gold Coast is the Australian premiere exhibition, Sneakers Unboxed: Studio to Street. Initiated by London’s Design Museum, this international travelling exhibition made its way across the Netherlands and South Korea before landing in the Pacific region. Sneakers Unboxed not only presents some of the rarest and most sought after sneakers on the market, but also taps into both sides of the sneaker culture continuum – from history to future.