Image: via www.mwf.com.au
A core focus of my work as Director of Melbourne Writers Festival (MWF) has been bringing readers to the forefront of our thinking, about everything from programming to marketing. It may seem strange to note that MWF is putting its audience first; haven’t audiences always been important? The answer, I think, is both yes and no.
In the literary world, we regularly talk about writers, publishing, events and festivals, bookselling, critics and criticism, and the media when we discuss our industry. But where does the reader fit in?
