People are always saying in the creative industries – it’s not what you know, it’s who you know. Now, with Creative Sydney’s 10×10 Project, under the umbrella of Vivid Sydney, it’s not just who you know, it’s who knows you.
Festival Director, Jess Scully in our phone interview is flummoxed that I’m having trouble finding all the profiles on the Loop website and tries to lead me through it. There’s someone in the background nagging her to move her car and Creative Sydney is mid-way through – things are hectic.