Image: Please Continue (Hamlet). Photo by Magali Girardin
From Q & A to reality television, encouraging audiences to interact with, vote on, or ‘like’ a work on social media has become de rigueur in contemporary entertainment. Nor are the performing arts immune to this trend.
‘There is a real desire for audiences to move from observers to being active participants, everywhere. I think we all, both as audiences and as theatre presenters or theatre-makers, we want the audience to be active in the process,’ explains Jonathan Holloway, Artistic Director of Melbourne Festival.