How to monetise creative talent

From marketing advice to knowing your worth, a national music agent imparts lessons on how to make potential pay.
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The music industry has developed a specialised financial system based on agents and producers, charts, touring and – more recently – the new fiefdoms of iTunes and Spotify.

But for many emerging and even some established artists, the structure is less clear. Rather than having an agent, the aspiring artist may find themselves effectively being one: managing marketing, administration, management, promotion, and networking as well as being the talent. 

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