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How to generate return audiences

Lost audiences cost five times more to re-engage than it costs to retain them so get retention right.

23 Apr 2015 12:00

Michael Nabarro

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Writing and Publishing

Image via risk.net

The Top 3 Mistakes Arts Organisations make in marketing are common across the entire industry, crossing geographical and genre borders. A new study paints a dismal picture of arts marketing in the UK, with 90% of transactions are for just one performance and most sales happen through the most expensive channels.

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Michael Nabarro

About the Author

Michael Nabarro is co-founder and managing director of UK-based Spektrix

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