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How the metaverse will reinvent fashion

As digital fashion goes viral, what does it mean to be a designer and consumer of non-wearable fashion?

15 Feb 2022 16:11

Celina Lei

Performing Arts

‘Final Supper’ from Oscar Keene’s Fluid Collection. Image: courtesy of the artist and Oscar Keene fashion label.

Australian fashion label and art house INJURY has just launched – you guessed it – their first NFT. Behind the eccentric brand is Sydney-based artist, curator and creative director Eugene Leung. With popping trends in the digital fashion realm, ArtsHub can’t help but pose the question: What will fashion become if you can’t wear it?

‘To me, fashion and art always go hand-in-hand,’ Leung told ArtsHub, ‘Fashion is self-expression that can never be separated from the trend of a particular time, place, context and culture. This can exist in digital as well as in physical dimension, in the very same intrinsic way.’

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Celina Lei

Celina Lei is the Diversity and Inclusion Editor at ArtsHub. She acquired her M.A in Art, Law and Business in New York with a B.A. in Art History and Philosophy from the University of Melbourne. She has previously worked across global art hubs in Beijing, Hong Kong and New York in both the commercial art sector and art criticism. She took part in drafting NAVA’s revised Code of Practice - Art Fairs and was the project manager of ArtsHub’s diverse writers initiative, Amplify Collective. Most recently, Celina was one of three Australian participants in DFAT’s the Future of Leadership program. Celina is based in Naarm/Melbourne. Instagram @lleizy_