How customer profiling can help you reach your audience
Customer profiling can help organisations and individuals develop a marketing strategy that works. Here's how.
9 Mar 2016 12:00
Monica Davidson
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Writing and Publishing
Who is your customer? image: pixabay.com
Customer or client profiling is a contentious process among some marketing experts, but it’s a research method that many creatives enjoy as it involves imagination, speculation and a little bit of character creation.
Profiling is the process of gathering information about your customers or clients, examining all the shared characteristics and behaviours of the group, and then creating a stereotype of those who buy your creative work. That persona, or character, then helps you to make decisions about your marketing strategy.
Monica Davidson is the CEO of The Creative Plus Business Group, an organisation that helps creative people improve their business skills.
Monica Davidson is the CEO of The Creative Plus Business Group, an organisation that helps creative people improve their business skills.
Monica Davidson is the CEO of The Creative Plus Business Group, an organisation that helps creative people improve their business skills.
Monica Davidson is the CEO of The Creative Plus Business Group, an organisation that helps creative people improve their business skills.
Monica Davidson is the CEO of The Creative Plus Business Group, an organisation that helps creative people improve their business skills.
