Photo Patrick Tomasso; image CC via unsplash.com
The pressure for artists to be present on social media is immense. But Facebook, Instagram, Pinterest, even Twitter, are hungry beasts, never satisfied. Some artists spend more time tweaking their online image than producing art.
Artists need to balance the call of digital marketing so they are not just sucked into a time-sink that is more about vanity than professional practice. We asked some how they manage.
