The Internet is the new phone book but if you want to be found you need to construct your online life carefully.
25 Jan 2016 12:00
Susan de Weger
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Writing and Publishing
Creating an online identity, or second self is an effective way to promote your work and develop a two-way relationship with your audience. As an active art, it’s inevitable that information about you and your work will wind up in YouTube videos, a bio on a concert or gallerywebsite or tagged photos on a colleague’s Facebook page.
But that’s not enough. Connecting with your audience and growing your network in this way is valuable, but you will often have little to no control over the way this content is framed and presented. Creating and managing your own online portfolio puts the story back in your hands.
Susan de Weger is a musician and entrepreneur. After graduating from the Queensland Conservatorium she abandoned music to pursue an international corporate career; and after a hiatus of 15 years dusted off her French Horn and has recently completed a Master of Music Performance at the Melbourne Conservatorium of Music. Susan was awarded the 2014 Hugh Rogers Fellowship to research the world renowned Entrepreneurial Musicianship Department at the New England Conservatory in Boston. She is the founder of Notable Values, a consultancy practice providing advocacy and advice on career planning and entrepreneurship initiatives for musicians.
