Building a following in comedy

In an ever-growing sea of comic performers and stand-ups, how do you cut through and grow your audience?
comedy. A woman of Asian appearance is on stage with a microphone, leaning forward and smiling.

In a recent interview with ArtsHub, veteran comic Damien Power reflected that television spots were once the be all and end all to a comedy career. Now, Power explained, there are multiple online paths that up-and-comers can take to elevate their career.

While the old favourites like doing radio and – of course – putting in the hours at comedy clubs are still vital pathways, increasingly, comedians can use different platforms such as blogging, podcasting and creating videos to find new audiences or show their fans different sides of their work, develop new revenue streams and explore other creative outlets.

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Daniel Herborn is a journalist and novelist based in Sydney. His writing has appeared or is forthcoming in The Saturday Paper, The Monthly, The Guardian, The Sydney Morning Herald, The Age, and others. He has also practised law at an Intellectual Property firm specialising in creative industries clients.