The costs of book trailers depend on the brief and budget. Image: Mystic Art Design, Pixabay.
We’re all used to reading blurbs on the back of books and hyperventilating praise from famous authors on the cover, endpapers and within the opening pages, but sometimes for added marketing oomph, publishers (and some authors) look to creating and releasing book trailers to support their advertising campaigns.
ArtsHub reached out to two publishers and a writer to explore this growing practice.
Thuy On is the Reviews and Literary Editor of ArtsHub and an arts journalist, critic and poet who’s written for a range of publications including The Guardian, The Saturday Paper, Sydney Review of Books, The Australian, The Age/SMH and Australian Book Review. She was the Books Editor of The Big Issue for 8 years and a former Melbourne theatre critic correspondent for The Australian.
She has three collections of poetry published by the University of Western Australian Press (UWAP): Turbulence (2020), Decadence (2022) and Essence (2025).
Threads: @thuy_on123 Instagram: poemsbythuy
