In the last decade the Creative Industries strategy has brought with it a new wave of “specialisms”, specialist organisations, consultants and policy-makers. In that time politicians, the media and creative industry leaders have refurnished the prevailing bureau-speak with terms such as “creative nation”, “creativity-led regeneration” and “creative economy” to name but a few. But is our ‘creative’ paradigm too narrow?
UK Minister for Culture, Media and Sport, Tessa Jowell recently observed: “In 1997 there were less than 200 mentions of the “creative industries” in newspapers. By last year there were almost 1,500…The global market value of the creative industries increased from $831 billion in 2000 to $1.3 trillion in 2005; more than 7% of global GDP.”