With 2.8 billion smartphone users worldwide, the arts industry has caught on to the benefits of capturing the public’s attention via the smartphone in their pocket. By offering behind-the-scenes views of the art world, apps can break down the mystique that sometimes surrounds art by allowing the user to interact and engage using different media. Galleries have long used artist talks to extend visitor’s experience, but now users can wander the gallery at their leisure and listen to accompanying audio and video content via the gallery’s app.