Art for art’s sake – how the creative city of Nuanu lives up to its brief

Bali's new creative city promises to be a haven for arts and culture. So what is already on offer?

Named after a Balinese expression for ‘in progress’, the burgeoning coastal creative city of Nuanu, about an hour’s drive north-west of Denpasar, has been established with a focus on all the good things in life – nature (check out its butterfly breeding program), sustainability, wellness, lifestyle and education – but one of its most notable elements is the priority given to art and the creative industries.

More than just a tacked-on nice to have, artistic installations and endeavours are bolted into the very fabric of this swiftly growing community. Who knows where all this will lead? Apparently, US$100 million has been spent to date, with a reported US$250 million still to go. Will all the grand schemes come to fruition, or will the whole crazy dream dissolve into an overgrown and deserted half-built white elephant in years to come? All we can say is that so far the signs are pretty promising…

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Madeleine Swain is ArtsHub’s managing editor. Originally from England where she trained as an actor, she has over 30 years’ experience as a writer, editor and film reviewer in print, television, radio and online. She is also currently President of JOY Media and Chair of the Board.