It is difficult to overstate Taylor Swift’s spell-binding, blockbuster and record-breaking success. Quite apart from her sizeable catalogue and creative capital, there are few elements of the music industry that she has left unchanged. Her Eras concert tour, the highest-grossing for any artist in history, has been having enough of a financial impact on each country it visits that it’s spawned the term “Swiftonomics”. She has altered artist rights on streaming platforms, pioneered intimate fan engagement that dismissed traditional publicity, prompted major ticketing reforms and changed how labels acquire artists.Â