You’ve written a book. Congratulations. You’re one of an estimated 6000 Australian authors whose writing is book bound. The next question to ask yourself is, will you approach a traditional publisher or go down the self-publishing route?
Singer-songwriter Taylor Swift’s announcement in October that she would self-publish her new book, The Official Eras Tour Book, and distribute it exclusively through Target, shone a spotlight on self-publishing. Swift’s rationale – that she would be able to retain creative control and maximise revenue – is the same one that motivates many lesser-known authors.
