ArtsHub‘s friends across the Tasman at The Big Idea have produced a series of learning modules offering advice from experts on core topics and aimed at helping creatives along the road to success in their practice. There are four separate modules, each comprising a series of linked videos. Learning Module 1, Roadmap to Success, has eight videos; Module 2, Selling Yourself, has five videos; Module 3, Media and Publicity, has five videos and Module 4, Networking and Mentoring, has five videos.
Until the end of the year ArtsHub will share these one of these videos every Monday in order that Australian creatives can benefit from their wisdom, practical advice and expertise too.
We’re currently sharing the Media and Publicity – Learning Module 3, in which New Zealand publicist Michelle Lafferty of Elephant Publicity shares the tips and tricks from her years in the business. With 25 years of experience, Lafferty has worked extensively on festivals, tours, shows and openings across all genres. In this module she covers the elements of a successful publicity campaign.
In this week’s video, the fourth chapter of this third Learning Module, Lafferty explains what she means by “extra sauce”, how this is where having a well-established network can come into the picture. “Use your contacts!” she advises. And also… if you’re interested in the arts, get into them. See things, go to shows, become deeply embedded in your sector and you will see the benefits.
Her top tip: be charming… and a little bit cheeky too!
Look out for the final one in this series of videos, Conclusion, where Lafferty delivers a short recap to sum up everything you need to know when putting together the publicity for your show, book, exhibition or other artistic creation.
The video Media and Publicity – Learning Module 3, Extra Sauce was originally published on The Big Idea’s Learning Network. You can find it here.
To see all the ArtsHub Learning Module posts in one place.
