Being a digital influencer is more than just blogging – it is a complete orchestrated social presence. That influence can deliver profit but it also comes at a price.
Read: How to make money from your blog
‘If you think you are leaving your job and taking up blogging as a lifestyle change, then think again. Blogging is a 24/7 occupation,’ warned Lorraine Murphy, of The Remarkables Group. ‘The more content you give them the more content they want.’