From finding a strong angle to being content ready, how to get your stories through to arts journalists. Image shutterstock.com
Cut through is the greatest challenge that everyone faces today.
Part of the problem is the shrinking arts media environment – on average print news distribution is dropping at a rate of about 10 percent per year. Demand, however, has mushroomed, as audiences have become more reliant on that digital daily news feed. Where does the arts fit into this demand for attention?
