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Writing and Publishing
A gold fish has an attention span of nine seconds, two second better than a human’s, which sits at seven seconds, John Kaldor, Founder and Director of Kaldor Public Art Projects, cited at a recent Sydney conference.
How then, in all this noise that demands our attention, do we create an idea that “sticks”?
Brothers and American educators, Dan and Chip Heath had a go answering this question in their book Made to Stick: Why Some Ideas Survive and Others Die (2007). They seemed to have nailed because it remained on the “top 100 sellers” list for 24 months.
Gina Fairley is ArtsHub's Senior Contributor, after 12 years in the role as National Visual Arts Editor. She has worked for extended periods in America and Southeast Asia, as gallerist, arts administrator and regional contributing editor for a number of magazines, including Hong Kong based Asian Art News and World Sculpture News. She is an Art Tour leader for the AGNSW Members, and lectures regularly on the state of the arts. She is based in Mittagong, regional NSW.
Instagram: fairleygina
