Photo Nick Karvounis; Image CC via unsplash
We have all heard the conversations and tips for protecting your copyright, but what about planning for your copyright’s monetisation?
For most of us, copyright is largely not a line item in our organisational strategic plans, but James Cheatly of the Australian Copyright Council (ACC) reminds: ‘It is not just about thinking what is valuable now, but what might be valuable in the future, as copyright lasts for a very, very long time.’
