Phew. So, by way of the traditional route, you managed to write the book, find a publisher and get it published. So all you have to do now is relax, sit back and bask in the acclaim and glowing reviews right? Not quite. Here are a few things you’ve probably haven’t thought of in your debut outing.
Unless you’ve signed up with a big publisher with a generous marketing budget that’s slated to newbies (rare, many of them are reserved for household names), a lot of the publicity is expected to be done by you. This means that, even if you are assigned a publicist to help you navigate the publicity trail, you are still expected to initiate some cold-selling of your own.
Thuy On is the Reviews and Literary Editor of ArtsHub and an arts journalist, critic and poet who’s written for a range of publications including The Guardian, The Saturday Paper, Sydney Review of Books, The Australian, The Age/SMH and Australian Book Review. She was the Books Editor of The Big Issue for 8 years and a former Melbourne theatre critic correspondent for The Australian.
Her debut, a collection of poetry called Turbulence, came out in 2020 and was released by University of Western Australia Publishing (UWAP). Her second collection, Decadence, was published in July 2022, also by UWAP. Her third book, Essence, will be published in 2025.
Threads: @thuy_on123 Instagram: poemsbythuy
