Phew. So, by way of the traditional route, you managed to write the book, find a publisher and get it published. So all you have to do now is relax, sit back and bask in the acclaim and glowing reviews right? Not quite. Here are a few things you’ve probably haven’t thought of in your debut outing.
Unless you’ve signed up with a big publisher with a generous marketing budget that’s slated to newbies (rare, many of them are reserved for household names), a lot of the publicity is expected to be done by you. This means that, even if you are assigned a publicist to help you navigate the publicity trail, you are still expected to initiate some cold-selling of your own.
