Pitching story ideas as a freelancer can be an intimidating process, particularly if you don’t already have a business relationship with the publication, organisation or content client in question. Here are five tips to maximise your chances of at least receiving a response from busy, harried editors if you are thinking of submitting freelance articles – as a side hustle or as part of your portfolio of work.
Depending on whether the pitch is cold or warm, your approach will be different. The former assumes you are reaching out to potential clients with whom you have not yet collaborated. The latter is clients with whom you have already dealt in another capacity.