Features
How to generate return audiences
Lost audiences cost five times more to re-engage than it costs to retain them so get retention right.
Arts organisations behind the times in marketing
A study of UK arts businesses shows most are failing to take advantage of modern technology to market their businesses…
Why community radio is essential to the arts
With a flourishing network of stations and dedicated listeners hungry for local arts and culture, community radio is a key…
Top 3 mistakes arts organisations make in marketing
Despite decades of investment in audience development and the current enthusiasm for all things data, arts organisations still aren’t getting…
How to make a classic
Why do some plays remain timeless while others quickly date?
How is a work of art valued?
How do valuers arrive as prices for artworks? We demystify the process with an expert.
Capturing the cultural tourism dollar
We look at the ingredients required to help cultural tourism thrive in regional cities.
Up, up and away? The future of the comic book movie
Superheros are now ubiquitous across multiple media platforms; but how long before they come crashing down to Earth?
The new tastemakers
Producers and DJs no longer control what consumers get to hear. So who is in charge?
Australia's Parthenon Marbles come home - briefly
Why are some of Indigenous Australia's most cherished artifacts sailing back to Australia only to be returned to London?