‘The arts sector has a lot of opportunity to improve in relation to how it communicates and engages – not just with MPs, but with ministers, the public service and the government more generally,’ according to government relations expert Neil Pharaoh.
A marketing and communications consultant working across the not-for-profit, private and government sectors, Pharaoh believes the arts sector must do a better job of telling its own story to decision-makers at a local, state and federal government level.