Marketing Manager

The position 

We are seeking an exceptional Marketing Manager to deliver our strategy focused on innovation, growth and excellence. The role works closley with the Natoinal Director and is responsible for the delivery of the marketing and communication portfolio and management of the RAD brand, promotions, communications, sponsorship, and the development of partnerships and resources to effectively promote the RAD.

About Us

With over 13,000 members spread across 85 countries, The Royal Academy of Dance (RAD) is one of the largest and most influential dance education and training organisations in the world. Established in 1920, to improve standards and re-invigorate dance training initially within the UK, the Academy helps and encourages its teachers to perfect their teaching skills and pass on this knowledge to their students.

RAD Australia, established in 1935, is currently the largest RAD office outside of the UK, with approx 1,500 members nationally servicing approximately 50,000 dance students each year. Every year more than 23,000 students take RAD exams nationally, and over 8,000 participate in our student events and courses. We have some 100 students studying annually on our Teacher Training programmes and offer a comprehensive Continuing Professional Development Programme.

RAD Vision

To be a global leader of excellence in dance education, inspiring future generations of teachers and dancers.

RAD Values

• Creative Innovators
• Champions of Wellbeing
• Open to All
• Happy to Help
• Exceptional Together

Duties and Accountabilities

• Ensure the effective promotion, implementation, and acquittal of the marketing portfolio in accordance with RAD strategic, operational, and governance requirements including but not limited to:
• The development and implementation of a Marketing and Brand Strategy to ensure the effective promotion of the RAD brand and values in media, promotions, website, social media, digital communications, public engagement, industry events, student activities, event publications/programs, and other points of contact with stakeholders, members, and the community.
• Manage department marketing strategies and promotional activity across all departments including events, examinations, student activities, membership, and education.
• Creation and design of event programs, flyers, print and digital assets.
• Develop, coordinate, produce, and distribute information, stories, and messages for RAD EDM’s, website, keynote speeches, and social media.
• Manage and update the RAD Australia website.
• Contribute to the design of RAD merchandise, and other promotional material.
• Develop a communications plan and work closely with the National Director to manage risks, plan, and effectively respond to matters as they arise.
• Identify, develop, and foster partnerships with sponsors and partners for mutual benefit in line with the RAD strategic objectives.
• Develop strategies and establish partnerships to assist dance schools to effectively promote themselves and the RAD broadly.
• Provide customer service support to RAD members with general enquiries in a timely manner.
• Maintain open communication and strong working relationships with RAD staff – both domestic and international, stakeholders, sponsors, and members.

About you

• Relevant tertiary or VET qualifications in marketing.
• Demonstrated experience using;
  • o META, Facebook, Instagram, Youtube, LinkedIn
  • o Office 365, Dynamics 365, Adobe creative, Survey Monkey, Mailchimp
  • o WordPress, ticketing platforms, Google analytics, Monsido
• Demonstrated ability and commitment to work in an innovative, fast paced, high performing environment.
• The ability to manage several portfolio’s simultaneously with strong time management and prioritization skills.
• Experience managing multiple communications and crisis communications for an organisation.
• Demonstrated ability to solve complex problems and work under pressure to meet deadlines and targets.
• Demonstrated experience managing relationships across a wide range of internal and external stakeholders for mutual benefit.
• Knowledge and understanding of dance and the arts, the RAD, and/or dance/arts industry broadly.

Required

• First aid certificate
• Working with children check
• Current driver’s license

This is a fantastic opportunity to join our vibrant and passionate team and make an impact in the performing and creative arts space.  

We value equality and diversity and welcome all applications.  RAD has a committment to protecting children and vulnerable people and require all staff adhere to and ensure compliance with the RAD’s Safeguarding Policy at all times.  

Email your CV and cover letter outlining how your skills and experience make you suitable for the role to employment@rad.org.au