Marketing Executive

The Marketing Executive works closely with the Marketing Manager to support the delivery of Brisbane Festival’s marketing campaigns

About Us

Queensland’s premier arts festival, Brisbane Festival lights up the city each September with extraordinary art, installations, and live performances from home and across the world. We are Boldy Brisbane – we reflect the diversity and unique voice of our river city. Our people make the impossible possible through passion, hard work, and care.

Position Summary

The Marketing Executive works closely with the Marketing Manager to support the delivery of Brisbane Festival’s marketing campaigns. This role is integral to managing media partnerships, coordinating reviewer and media requests, overseeing famils, and driving diverse and niche audience development. Additionally, the Marketing Executive plays a key role in supporting delivery of show-specific marketing, fostering artist and company engagement, and collaborating with venues. A key responsibility includes managing the Festival’s media portal and assisting with in-season photography curation. This is a full-time role commencing May 2025. Salary range: $70,000 – $75,000 per annum, commensurate with experience. Applications will be reviewed as they are received, and interviews may commence before the closing date. Early applications are encouraged.

Roles and Responsibilities

With support from the Marketing Manager, the Marketing Executive will:

• Report to the Marketing Manager.
• Work closely with the Marketing, Programming, and Development teams.
• Liaise with media partners, artists, venues, and production companies.
• Be a key contact for reviewers, niche audience groups, and community stakeholders. Media

Partnerships & Publicity Support

• Assist in the execution of media partnership agreements, ensuring deliverables are met.
• Manage reviewer and media requests, coordinating attendance and ticketing.
• Support PR opportunities in collaboration with the Marketing Director, Marketing Manager, media partners and the PR team.

Audience Development & Community Engagement 

• Develop and implement strategies to engage diverse and niche audiences.
• In liaison wit the Programming team, build relationships with community groups, cultural organizations, and targeted audience segments.
• Support marketing initiatives to drive attendance for specific Festival shows and experiences.

Programming & Artist Support

• Collaborate with the Programming team on show-specific marketing strategies.
• Support artist, venue, and company marketing needs in partnership with the Marketing Manager.
• Assist with campaign development and execution for Festival shows and experiences.

Media Portal & Photography Curation 

• Manage and maintain the Brisbane Festival media portal, ensuring content is up to date.
• Assist in curating and distributing in-season photography for media and promotional use.

General Marketing & Campaign Support

• Assist in executing marketing campaigns, ensuring alignment with strategic goals.
• Provide support for marketing materials, including digital assets, collateral, and event signage.
• Monitor and track campaign performance, contributing to post-event reporting.
• Support the Marketing Manager in additional marketing duties as required.

Relevant Experience

Essential:

• Qualifications in marketing, communications, public relations, or a related field.
• Two years’ experience in a marketing, publicity, or audience development role.
• Proven ability to manage media relationships, PR requests, and reviewer engagement.
• Experience in developing and implementing niche and diverse audience engagement strategies.
• Strong project management skills with the ability to multitask in a fast-paced environment.
• Excellent communication skills and ability to collaborate with internal and external stakeholders.
• Proficiency in marketing tools and content management systems.

Desirable:

• Experience in the arts, festivals, or events industry.
• Understanding of media partnerships and photography curation.
• Familiarity with audience data analysis and targeted marketing strategies.

Apply Now

Visit brisbanefestival.com.au/jobs to download the Position Description and submit your application. Applications close at 5:00pm on Monday 21 April 2025. Applications are strictly confidential.

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalised folks tend to only apply when they check every box. So, if you think you have what it takes, but don’t necessarily meet every single point above, please still get in touch. We would love to have a chat and see if you could be a great fit.

Brisbane Festival is an equal opportunity employer committed to diversity in the workplace. Our vision is to have a team which reflects the breadth and diversity of Brisbane’s population. Aboriginal and Torres Strait Islander People, LGBTQIA+, culturally and linguistically diverse applicants and people with a disability are encouraged to apply.