Penrith Performing & Visual Arts Ltd
Marketing Director
Penrith Performing & Visual Arts is looking for a strategic Marketing Director to drive visibility, reach and impact in a vibrant, multi-arts context.
This position manages the overall strategic and operational Marketing Program for PP&VA, managing the PP&VA Marketing Team and working within a multi-artform context across the Joan Sutherland Performing Arts Centre, Penrith Regional Gallery, Home of The Lewers Bequest, Q Theatre and Penrith Conservatorium of Music.
Reporting to the CEO this senior marketing position sits on the Executive Leadership Team and actively contributes to the shaping of corporate strategy and policy making across the organization.
The Marketing Director is responsible for the planning, management and evaluation of marketing and communications activity across the diverse programs including Gallery exhibitions, commercial and contemporary performance presentations, venue facilities, educational and creative program activities on both sites as well as for the development and implementation of PP&VA’s strategic marketing and ‘brand’.
The Marketing Director will apply their passion for arts marketing to advance the visibility, reach and impact of PP&VA programs, exhibiting a talent for managing multiple projects simultaneously, working with a dispersed team and building a compelling brand in a creative industries context and within a fast-paced, dynamic environment.
Why Join Us?
- Be part of a vibrant arts and cultural organisation that makes a difference.
- Work in a fast-paced, creative, and collaborative environment.
- Lead exciting projects that engage diverse audiences.
- Competitive salary with professional development opportunities.
Essential Criteria
- Tertiary qualifications in marketing or communications with at least five years’ marketing leadership experience and a well-established background in the Australian arts landscape.
- Exceptional organisational and project management skills with the ability to manage budgets and multiple projects at once.
- Leadership experience, including managing stakeholders, leading change, cross-functional collaboration and developing high-performing teams.
- Strong verbal and written communication skills with extensive experience in copywriting and producing engaging marketing materials.
- Proven ability to work strategically while maintaining a hands-on approach to execution.
- Experience in the development and implementation of digital communication strategies, including SEO, websites and social media channels and CRM to manage and optimise sales and strong customer relationships.
- Experience in media buying and channel strategy to support key advertising and brand outcomes and strong media relationships.
- Well established skills and experience in PR and Corporate Communications strategy and execution including issues management and strategic communications.
- Experience in audience research, and data driven decision making to meet established KPIs and targets.
- Excellent financial acumen with the ability to drive strong sales and analyse data to report on projected revenue and expenses.
Desirable
- Experience in event management and/or project management is desirable.
- Current NSW drivers’ licence is desirable
Closing date: 28 April, 11.59pm
How to apply:Please provide a cover letter outlining relevant skills and experience, and addressing the required qualifications, experience, specialist skills and knowledge on page four of the Position Description to Lauren O’Neill, Executive Assistant to Chief Executive at lauren.oneill@penrith.city
Role Enquiries: Krissie Scudds, Chief Executive at krissie.scudds@penrith.city
