Marketing Content Specialist

Responsible for the delivery of content marketing strategies to maximise online presence, engage target audiences, and drive business growth and sales

Reports to: Head of Marketing & Communications

Works closely with: Head of Marketing & Communications, Marketing Specialist, design agency, PR agency, photography and videography contractors.

Position Summary

The Marketing Content Specialist plays a crucial role in driving the success of Malthouse Theatre’s marketing efforts and growing our audience through the delivery of engaging content across the company’s owned channels including social media and email. This role is primarily responsible for the delivery of content marketing strategies to maximise online presence, engage target audiences, and drive business growth and sales. The Marketing Content Specialist combines creative thinking with data-driven insights to achieve results in the ever-evolving landscape of marketing.

This is a full time (1.0 FTE) position based at Malthouse in Melbourne. Due to the nature of working for a theatre, some evening and weekend work may be required.

Company Profile

Malthouse is a unique artistic institution in Melbourne, Naarm full of history, that creates thought-provoking live theatre experiences and offers great hospitality. It’s a place to connect and feel at home in a community of artists and arts lovers. To be unafraid, be entertained, be switched on.

Malthouse Theatre offers a range of benefits to employees, including access to complimentary and discount tickets, salary sacrifice options, generous discounts at our café and bar, a free and confidential Employee Assistance Program, and regular staff socials including company nights for each of our season shows.

Malthouse Theatre is an Equal Opportunity Employer. We are a theatre for all. First Nations, Aboriginal and Torres Strait Islander people, people with disability, LGBTQIA+ people, people of colour, and people from culturally and linguistically diverse, migrant and/or refugee communities are strongly encouraged to apply. 

Measurable Outcomes

Core Competencies and Responsibilities  

Social Media Content

• Manage brand social media pages, including scheduling and publishing content across all channels (Facebook, Instagram, LinkedIn and TikTok).
• Brainstorm new and creative content marketing strategies that drive brand awareness, audience growth and ticket sales in close consultation with the Head of Marketing & Communications.
• Create diverse content that’s shareable and engaging, including filming, editing and producing video and photography, alongside other content formats.
• Write compelling short-form copy across all social media platforms.
• Measure and report performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and touch points.

Communications & Email Marketing

• Manage eDM strategy and delivery including writing and scheduling content and building subscriber lists.
• Write, edit and proofread print and digital marketing collateral, and other internal and external communications assets and publications including digital programs and web pages.
• Tailor messaging to each digital medium to drive audience development.
• Ensure consistency across all materials in accordance with brand guidelines.
• Monitor, update and arrange show listings across various print and online channels.
• Collate copy, images and video for press, listings and media partners.

Website Content

• Maintain Malthouse’s website and intranet, and act as a primary gatekeeper for interdepartmental updates.
• Maintain Malthouse’s archive and publishing website, Stories of M.
• Assist the commercial development team to set up web pages for venue hirers.

Cross Promotion

• Cultivate and maintain relationships with other arts and cultural organisation for the purpose of cross-promotional opportunities.

Administrative Duties

• Assist with opening nights, including coordinating invitations, RSVPs and ticket allocation.
• Copyedit and proofread company publications.
• Assist with the organisation and coordination of marketing events such as the Season Launch.
• Provide administrative and project support for a variety of marketing programs as directed by the Head of Marketing & Communications.
• Other duties as reasonably required.

Key Selection Criteria

The successful applicant will demonstrate the following:

Inherent Physical Requirements

The physical requirements of your position are consistent with those of an administrative worker in an office environment. The Malthouse Theatre administration office is located on Level Three of the Malthouse venue and is accessible by stairs. More information about access in our venue can be found here malthousetheatre.com.au/access.

Please send a CV and a cover letter addressing the key selection criteria to admin@malthousetheatre.com.au.

Applications close 11.59pm Wednesday 19 February 2025.