Head of Marketing and Partnerships

Role Summary 

The Head of Marketing and Partnerships works to plan and deliver the marketing and communications function of the Melbourne Writers Festival year-round, including the annual Festival marketing campaign. Over the course of the year, they manage seasonal marketing staff. 

The role is responsible for driving box office revenue through exceptional marketing and communications, digital marketing, and campaigns. They support the Festival Director to ensure key stakeholder relationships are fostered and sustained to the highest level, including with media partners, sponsors, corporate partners and programming partners.  

The Head of Marketing and Partnerships devises and develops the Festival campaign strategy, workflow and delivery. They design marketing activity including the Festival’s content marketing, EDMs and social media campaigns. They use their excellent organisational skills to manage a year-long marketing and promotion schedule that will be executed in part by seasonal marketing staff over the Festival campaign period. 

The role oversees the Festival’s advertising and signage; as well as coordinating design, production and distribution of the printed Schools’ Program, printed Festival Program, and electronic publications. This role includes the design and production of additional collateral that the organisation requires over the course of its year-round activity (such as advertorials and reports). The role is also responsible for the ongoing management of the Festival website and ticketing integration. They will contribute to an organisational culture that is efficient, collaborative, strategic, inclusive and ambitious. 

Reports to: Festival Director 

Direct reports: Seasonal marketing and ticketing staff 

Salary: $115,000, plus superannuation. 

Commencement date: By November 2024 (preferred). 

Employment Basis: Full time (38 hours plus reasonable extra hours), 2-year contract. Flexible work arrangements can be discussed. Time off in lieu applies for weekend Festival work. 

Employment Conditions: A six-month probation period applies. 

Employment Benefits: 20 days annual leave is provided. 

Location: The position is located in The Wheeler Centre for Books, Writing and Ideas at 176 Little Lonsdale Street, Melbourne, Victoria 3000.

Visit the MWF website for a Position Description and instructions on how to apply: https://mwf.com.au/about/work-with-mwf