Digital Marketing Coordinator

Darwin Entertainment Centre is looking for a Digital Marketing Coordinator to lead the creative storytelling on our digital channels!

Darwin Entertainment Centre (DEC) is a Not for Profit Company Limited by Guarantee. Located in the heart of Darwin city, it is known as the premier performing arts venue in the Northern Territory, showcasing international, national and local artists alongside community organisations.

With two theatres, an exhibition space, bars and regular programming that includes Darwin Comedy Festival, the First Nations led Garrmalang Festival, and events as part of Darwin Festival, alongside concerts and events at George Brown Botanical Gardens Amphitheatre which DEC manages on behalf of the City of Darwin, DEC is a vibrant and exciting workplace. 

Primary Objectives

The Digital Marketing Coordinator will operate within the Marketing Team and is responsible for creating written and visual content, and digital assets in support of DEC’s overall marketing strategies to build and engage new audiences, drive visitation, and increase brand awareness. Success in this role is defined by the ability to maintain – while also adding to – the creative vision and direction of DEC’s brand within each project contribution. 

The Digital Marketing Coordinator reports to the Marketing Manager and works closely with the Senior Marketing Coordinator and Marketing and Graphic Design Coordinator, as well as Hirers/Promoters/Artists/Agents.

Key Accountabilities of the Role

Create Innovative and Engaging Content 

• Develop and deliver content with marketing goals in mind (awareness, engagement, conversion).
• Create strong, consistent and engaging digital content across all platforms and channels.
• Brainstorm social media content to be part of a content publishing strategy and help determine best method of execution – still photography, video, animation etc.
• Manage the social media content schedule.
• Produce organic content and paid media assets, directly uploading and building digital ads in applicable platforms.
• Monitor and track engagement, measure web traffic.
• Conduct keyword research and use SEO guidelines to optimise content.
• Update website as needed.
• Write and publish various types of news pieces for the website.
• Write and build EDMs.
• Reflect and enhance DEC’s brand and voice in all deliverables across all channels.
• Work with external photographers and videographers.
• Oversee DEC’s photo and video file storage.
• Bring fresh, executable ideas and approaches to design, digital content and other marketing applications each day.
• Plan, assist and attend trade and consumer expos as required. 

Coordinate and Execute Plans 

• Collaborate and coordinate activities within the team to ensure activities drive sales and marketing results.
• Consistently deliver multiple design, visual and written content projects simultaneously
• Demonstrate a consistent high level of initiative with a keen eye on timelines.

  Essential Criteria 

• More than two years of consistent success in digital marketing and marketing content creation
• Experience with digital tools, including, but not limited to: Adobe Creative Suite (Photoshop, Premier Pro, InDesign, Illustrator), HTML, Content Management Systems (e.g. WordPress)
• Experience developing successful, engaging content across all social media platforms –uploading and building ads in those systems (be prepared to show us work you’ve done).
• Base-level knowledge of Google Adwords, Google Tag Manager, and Google Analytics.
• Familiarity with SEO
• An understanding of email and/or CRM systems.
• Excellent writing and editing skills in English
• High attention to detail.
• Proven project management skills demonstrating ability to manage many different projects, deliverables and timelines.

Advantageous Criteria 

• Experience working within, and an in-depth knowledge and understanding of the arts, events and entertainment industry.
• Digital photography or video hobbyist with adept eye for photos/videos.

What We Can Offer You 

• Year-round access to the best arts and entertainment in town!
• Five weeks annual leave
• A supportive structure, including access to Employee Assistance Programs and Professional Development opportunities
• A lovely bunch of skilled and enthusiastic team members for you to work alongside!

Applications close Sunday 2 March, 11.59pm. Only applications received via Seek will be considered. 

Applications must be limited to a two-page cover letter addressing the selection criteria and a resume. Please share samples of your work (portfolio or links to published works) along with your application.