The Diploma of Fashion Marketing and Enterprise is your ticket to mastering the business side of fashion. This course is all about creating and managing fashion businesses in an ever-changing world. Dive into fashion marketing, operations and retail, arming yourself with the knowledge and skills to shake up the industry.
You’ll explore fashion business models, craft digital communication strategies, and learn the processes of fashion buying, merchandise planning and brand building. Add in consumer research, entrepreneurship, and the ins and outs of fashion retail and operations, and you’ve got everything you need to start conquering the fashion world. On completion, you’ll be ready to jump into industry, or level up with our Bachelor of Fashion Marketing and Enterprise.
Learning outcomes
- Distinguish between ethical and unethical marketing and enterprise management practices.
- Apply a structured process of inquiry to source and evaluate information in response to marketing and fashion industry problems.
- Understand the historical, social, cultural and technological contexts tied to local and international fashion marketing practices.
