George Dunford was Director of Content at ArtsHub, ScreenHub and GamesHub (2019-2022). He has also written for Meanjin, The Big Issue, Lonely Planet, The Good Food Guide and others. He has worked in digital leadership roles in the cultural sector for more than 10 years including at the National Library of Australia, National Museum of Australia and the Wheeler Centre. He is currently employed by Museums Victoria and is a mentor in the CEO Digital Mentorship program working with Back to Back and Desart. You can follow him on Twitter: @Hack_packer