Experts agree that social media marketing is becoming less relevant as consumers flee previously seemingly ubiquitous platforms. For artists in particular, content marketing is becoming more critical than ever. For the last decade, podcasts have been seen as a staple for content marketing.
Podcasts are cheap to produce and have enormous reach. Launching one in 2025, however, means entering an utterly saturated market with over two million podcasts available. However, it can be worth attempting to penetrate the market. Podcast listeners are exceptionally loyal, and podcast advertising works much better than other media.
