‘Sustainability and inclusion are part of our DNA.’ It’s a slogan you hear, in one form or another, from businesses all over the world. But is it true? What does it mean to truly embed social and environmental sustainability in the way we work?
To answer this question, I recently spent six weeks visiting 40 organisations in five European cities, investigating how creative industries, governments and business were responding to the challenges of our time. I sat down with 80 executives and experts to learn how they engaged their communities and their organisations, and how they measured impact. I was also searching for innovations that deserved to be shared far and wide.
