Between 2012 and 2017 the sale of guitars globally dropped to the lowest it had been in a decade, with the instrument apparently moved into the “too expensive, luxury basket”.
In 2019, however, the pendulum started to swing back. An article at the time by Edward Lim stated: ‘Many media outlets and music websites sought to pronounce the death of the instrument, which was once a linchpin in almost all genres of 20th century music.’