Women leading the return of the guitar’s popularity

After declining guitar sales for over a decade, a turnaround is in sight, led by women and festivals like the Adelaide Guitar Festival.
two young women playing a guitar.

Between 2012 and 2017 the sale of guitars globally dropped to the lowest it had been in a decade, with the instrument apparently moved into the “too expensive, luxury basket”.

In 2019, however, the pendulum started to swing back. An article at the time by Edward Lim stated: ‘Many media outlets and music websites sought to pronounce the death of the instrument, which was once a linchpin in almost all genres of 20th century music.’

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Gina Fairley is ArtsHub's National Visual Arts Editor. For a decade she worked as a freelance writer and curator across Southeast Asia and was previously the Regional Contributing Editor for Hong Kong based magazines Asian Art News and World Sculpture News. Prior to writing she worked as an arts manager in America and Australia for 14 years, including the regional gallery, biennale and commercial sectors. She is based in Mittagong, regional NSW. Twitter: @ginafairley Instagram: fairleygina