You’ve probably already heard of Substack, a platform set to overtake Facebook and X in its cultural influence. Part blogging platform and part social media experience, Substack has been embraced by writers, illustrators and even comedians to grow and speak to their audience. In 2024, countless high-profile Australian writers, including Charlotte Wood, Clementine Ford and Bri Lee joined the platform. As of March, the site was hosting more than 17,000 paid writers.
They join other high-profile international writers such as Elizabeth Gilbert, George Saunders and Salman Rushdie (who has committed to writing an entire novel on the platform). These writers can regularly communicate with their subscribers, sending emails straight to readers’ inboxes.
