How to guarantee your creative business idea succeeds

Being described as ‘one of the world’s best children’s museums’ (The Sydney Morning Herald) was the gong entrepreneurial couple Billie Georgieff and Thomas Mahon dreamed of when they sold their million-dollar house to fund the niche museum Museum of Play and Art (MoPA) back in 2019. The key to that journey from risk to business idea success was making and following a list, and doing lots of research, said Mahon. He spoke at the recent REMIX Summit in Sydney, where he offered his advice on how to grow a creative business – adding that much of it is boring can-do stuff, rather than blue sky vision sessions.