Balding is really common, affecting more than 50% of men. It’s also physically inconsequential (bald men live just as long as haired men). So why, in his memoir Spare, does Prince Harry refer to his brother’s baldness as ‘alarming‘?
As a social psychologist with a special interest in balding (and author of an upcoming book entitled Branding Baldness), I know this didn’t used to be the case – as the presence of balding men in art history demonstrates.