Sales and marketing. Two cringe-inducing words for most creatives.
While it would be magic to exist in a world where simply being awesome at our craft was enough, this – in reality – is unlikely to be the case.
As a result, we do need to spend some time considering sales and marketing as it applies to our specific vocation. Fortunately, we can make this task less of a chore if we look at it through the well-worn Know, Like, Trust framework. The KLT framework can even help us uncover (and then double-down on) our unique strengths and opportunities.
