In 2022, TikTok is less a social networking service and more a cultural phenomenon with a user base of more than one billion people. Last year in Australia, the only apps downloaded more were the Service NSW and Service Victoria apps, both necessities for those living in those states during COVID-19.
Along with lip-synced songs and reaction videos, much of the user-generated content on the site is comedy. So what do comedians get out of TikTok?